YEVO may be the new kid on the block but they’re already dominating the scene like the big players. Just a few short weeks ago, founders of this innovative healthy foods company announced they would build a large-scale research and production facility in Reno, Nevada.
The facility will bring 300 jobs to Reno, which pleased city officials who are launching a campaign to brand the city as a thriving center for business. In fact, YEVO’s announcement falls directly in line with Reno’s developing niche as a center of healthy food production.
Help for Beleaguered Reno
Nature’s Bakery, another healthy food company, and the NOW Foods facility have already set up shop in Reno, forming the basis of a healthy niche industry for the economically struggling city. The unemployment rate in Reno is almost a full percentage more than the national average. 300 new jobs is cause for celebration. After being hard hit by the recession a few years ago, Reno is only just now climbing out of dire straights, which brought nearly 12% unemployment to the city in 2012, as well as a statewide labor force that shrunk by almost 20%.
If all continues along the same path for YEVO, their presence in Reno could mean great things for the city’s economy. YEVO has already enjoyed immense success, having only launched in February 2015. (For more information on YEVO, I found a good review here: http://multiplestreams.org/yevo-review/)
YEVO and Nutrient Foods
YEVO Co-founders Peter Castleman and Chip Marsland plan large scale production of YEVO products as the new company grows. The Reno plant is actually opening under the guise of YEVO’s sister company. That company is called “Nutrient Foods” and will operate with a two-fold purpose:
- Conduct scientific research on nutrition and develop new nutritional products for the YEVO lineup.
- Produce the food items currently being sold and distributed via the YEVO brand and network.
Food produced at the Reno plant will be shipped to nearby Salt Lake City, UT. Salt Lake City is 520 miles from Reno. From there, it will be distributed to the YEVO network of independent business owners.
YEVO is marketed and sold through an international network of distributors. The company enjoys great success here in the US and will soon expand into markets as far as Japan, Korea, and into Mexico as well. This is set to happen over the next few months.
Part of YEVO’s success hinges on the brilliant idea of recreating popular quick-preparation foods such as mac & cheese and ramen noodles. The YEVO difference is the inclusion of the 43 essential daily nutrients required by the human body, plus there are never any artificial additives like flavors, colors, sweeteners, or preservatives in any YEVO foods. They also add fiber since most modern diets don’t contain enough.
City and State Officials Involved
The Nutrient Foods/YEVO plant will be housed in a former facility which made gaming parts…which turns out to be very symbolic of the city’s planned transformation. The plant opening was attended by Reno’s Mayor Hillary Schieve, Nevada Governor Brian Sandoval, and University of Nevada athletic director Dug Knuth.
Governor Sandoval’s mission to improve nutrition in the Nevada school system opens up an important new role for YEVO. The Governor hinted that Nutrient Foods my soon find their way into a partnership with schools.